Weekly updates on the Kiwis market
The European kiwi market has entered a period of plentiful supply from various origins, with demand being easily met. According to our analysis of Wikifarmer data and prices from the German Federal Ministry of Food and Agriculture and the French Market News Network, prices remain stable under the current market conditions.
Kiwifruits from New Zealand are still available at Central European wholesale markets at higher prices than the local fruits, marking a long supply season. In Germany, the market showcased diverse activities across regions. In Frankfurt, Spanish kiwis were traded in 3.5 kg wooden crates at a stable price of €13. Additionally, red Italian kiwis debuted in Hamburg, offered in 2 kg packaging at €11.50. The vibrant presentation caught buyers' attention, marking a promising start for this variety.
Meanwhile, logistical challenges in France caused delays in Spanish Kiwi shipments to the Hamburg wholesale market. Despite these disruptions, demand remained steady, reflecting the fruit's continued popularity. Italian kiwis also began carving out a niche, capitalizing on the temporary limitations in Spanish supply. The dynamic kiwi trade underscores its importance in European markets, with both traditional and new varieties appealing to diverse consumer preferences. Overall, Greek kiwi var. Hayward is gaining popularity in European markets due to its affordable pricing and quality.
In the wholesale market of Rungis in France, Greek kiwis of the Hayward variety remain the lowest-priced offerings compared to their counterparts. Overall, the market remains stable in terms of pricing, with abundant supply available. Many suppliers are employing strategic storage practices. Major players, adept at storing their stock, keep larger sizes in storage, while smaller suppliers sell at lower prices. As the kiwi season progresses and supply becomes more challenging, suppliers with advanced storage knowledge will likely be able to command higher prices for their products.
Small harvest, good quality, and challenges for the French Kiwi sector
The 2024-2025 kiwi season in France is expected to mirror last year’s, with a relatively small harvest in quantity but featuring larger, high-quality fruit. The sector saw an unexpected 35% drop in production, with yields at 6,500-7,000 tons compared to 10,000 tons last year. While the fruit's quality ensures it remains attractive to consumers, smaller volumes create challenges for growers, who face rising production costs and inflation. It is crucial for all parts of the supply chain to collaborate and prevent excessive price increases for consumers. The harvest, completed later than usual this year, means large-scale marketing of French-origin kiwis will begin in January 2025, after the fruit has had time to ripen post-harvest.
Across Europe, kiwi production has remained stable overall, but significant shifts are emerging. Traditional green varieties, such as Hayward, have experienced declines in countries like Spain, Portugal, and France due to weather-related challenges. Despite lower volumes across Europe, competition from imports—particularly from Italy, Portugal, and Greece—remains a significant challenge for French kiwis.
On the other hand, yellow-fleshed varieties are steadily gaining popularity, with more orchards transitioning to these types, likely due to their adaptability to changing climate conditions. At a recent international meeting, discussions highlighted the increasing impact of climate change on kiwi production, the growing importance of yellow-fleshed varieties, and the challenges posed by inflation, which has led to a decline in overall fruit and vegetable consumption in Europe.
Despite these obstacles, kiwis continue to perform well thanks to their recognized nutritional value. This underscores the importance of effective communication and promotional efforts to sustain and grow the market for French kiwis in a competitive and evolving environment.
The European kiwi market reflects resilience and adaptability in the face of logistical and climatic challenges. As supply chain dynamics evolve, the role of informed and strategic stakeholders becomes increasingly critical. Our mission includes transparency, facilitating connections between suppliers and buyers, and providing valuable insights that help market participants navigate complex trends. By supporting informed decision-making and promoting sustainable practices, Wikifarmer contributes to the long-term stability and growth of the Kiwi market and the fresh sector.