Kiwis Market Digest w43

Weekly updates on the Kiwis market

Main Price Movements in the EU

European wholesale markets have begun introducing this season's European kiwis, with the Hayward variety from Greece becoming available since last Wednesday. According to insights from our experts and the Wikifarmer Marketplace, there is strong demand for these varieties. To provide a clearer picture of the market trends this week, we have consolidated price data from the German Federal Ministry of Food and Agriculture and the French Market News Network.

In recent weeks, the European Kiwi market has experienced a shift in supply dynamics as traditional patterns adapt to competitive pressures and seasonal changes. In Hamburg, Chilean and New Zealand kiwis, once dominant, are now facing increased competition from Greek and Italian imports. This shift reflects a successful strategy by Mediterranean producers focusing on competitive pricing and quality. Similarly, in Munich, kiwi shipments from the Southern Hemisphere are being overtaken by Greek and Italian products, which capitalize on their ability to provide favorable prices and consistent quality. This trend underscores a growing emphasis on quality and competition, with European consumers increasingly favoring locally and regionally produced kiwis. As the season continues, expectations remain high for Mediterranean producers to maintain their strong presence across Europe.

In the French wholesale market of Rungis, French and Italian offerings are particularly prominent, with a noticeable demand for golden and red kiwi varieties. As producing countries ramp up cultivation of these types, availability is increasing. However, price disparities persist between different kiwi categories, with golden and red varieties commanding a significantly higher price range compared to traditional green pulp kiwis. 

Greek kiwi exporters report that traditional varieties remain dominant, though there is a growing trend toward cultivating new varieties like yellow and red pulp kiwis. The US market is particularly key, showcasing diverse regional preferences and offering high returns, while Indian importers are increasingly seeking top-quality produce.

One of the biggest challenges for kiwi production lies in maintaining a resilient food supply chain amid climate change. As a perishable fruit with a short shelf life, kiwis require meticulous post-harvest processes, including sorting, storage, and transportation. This necessitates close collaboration among all parties, alongside the use of AI technology to accurately monitor environmental conditions during transit, ensuring that the best quality produce reaches the market.

Italian kiwi sector eyes premium future with quality and sustainability focus

Meanwhile, the Italian kiwi sector is navigating a challenging landscape but sees a path to success through a strategic focus on quality and sustainability. Despite a 10% decline in kiwi consumption over the past five years, prices have surged by 52% since 2019, signaling a consumer shift toward premium offerings. Traditional green-fleshed kiwis continue to dominate sales, yet yellow varieties are gradually gaining traction, especially in international markets like France.

Regional dynamics reveal that Southern Italy, particularly Calabria, is emerging as a key area for organic and yellow kiwi production, while Northern regions struggle with disease-related setbacks. Italy's global competitiveness hinges on consistently producing high-quality fruit, selecting optimal cultivation regions, and avoiding past mistakes, such as premature harvesting.

Sustainability is increasingly crucial, with international buyers in Belgium, Poland, and Romania favoring Italian kiwis over Greek due to sustainable practices. Domestic consumers are also prioritizing quality and environmentally friendly options, reflecting a global trend toward sustainability.

The future of Italy's kiwi industry rests on a long-term commitment to high standards and sustainability. Emulating successful models like New Zealand, Italian producers aim to position their kiwis as a premium choice in the global market. Quality and sustainability are not just trends; they are the cornerstones of Italy's renewed success in the kiwi sector.