Market insights

Agri-food trends tracker by Wikifarmer
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What is the Brix scale and how is it linked to fruit quality?

The quality of a fruit is a multi-dimensional notion, and the aspects of quality we take into account differ according to the context. When we are studying how end consumers make fruit-buying decisions, then the appearance of the fruit is crucial. The added value that the consumption of a fruit has to offer, though, is mainly driven by its nutritional value and taste. That is what dictates the enjoyment of its consumption. 

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To what extent can we trust the authenticity of our fruit?

Identifying fraudulent activities in agricultural markets is becoming a significant challenge. Practices that damage small & medium-scale farmers and buyers, such as origin mislabelling of fruit, mainly benefit the malicious actors that engage in these activities seeking to reap maximum profits. The Kiwi market, especially that of southern European countries, has been especially affected by this phenomenon. 

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