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MARKET INSIGHTS

AGRI-FOOD TRENDS TRACKER BY WIKIFARMER

Posts about:

Agri-food (9)

Agri-food, Export, Kiwi, Food fraud

To what extent can we trust the authenticity of our fruit?

Identifying fraudulent activities in agricultural markets is becoming a significant challenge. Practices that damage small & medium-scale farmers and buyers, such as origin mislabelling of fruit, mainly benefit the malicious actors that engage in these activities seeking to reap maximum profits. The Kiwi market, especially that of southern European countries, has been especially affected by this phenomenon. 

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Agri-food, B2B, Export, Olive oil

The Olive Oil Crisis in 2023

2022 and 2023 have been marked by constant turmoil in many agricultural product markets, especially for olive oil (abbr.: OO). The B2B OO market disruptions generated high uncertainty for its participants, especially regarding packaged products wholesalers and food production units (abbr.: FPUs) that use olive oil as a raw material.

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