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What is the Brix scale and how is it linked to fruit quality?
The quality of a fruit is a multi-dimensional notion, and the aspects of quality we take into account differ according to the context. When we are studying how end consumers make fruit-buying decisions, then the appearance of the fruit is crucial. The added value that the consumption of a fruit has to offer, though, is mainly driven by its nutritional value and taste. That is what dictates the enjoyment of its consumption.