Market insights

The agricultural sector is undergoing a fundamental transformation. With globalization accelerating and international markets becoming increasingly interconnected, agriculture has moved beyond local and regional production. In today’s competitive landscape,  Producing quality products is only half the battle. The other half is effectively marketing them to maximize profits-this is where agromarketing comes in.

One of the biggest debates in today's world revolves around the intersection of AI and education. Can AI replace human skills and knowledge in the agricultural sector? After all, this is a field rooted in practical knowledge and thousands of years of experience. On this International Day of Education, we focus on the theme "AI and Education: Preserving Human Agency in a World of Automation."  Wikifarmer dives deeper into this question to explore the importance of hands-on education and the knowledge of people with years of experience in agriculture.

Women are at the forefront of developing and implementing innovative agritech solutions that address major challenges to sustainable farming practices. Regarding the International Day of Women and Girls in Science, Wikifarmer examines the role of women and girls in this essential and central sector. 

Olive oil, particularly extra virgin olive oil (EVOO), has been a staple in Mediterranean diets for centuries. Its widespread acceptance and use are not merely culinary preferences but are deeply rooted in its myriad health benefits and historical significance. For policymakers and business owners in the agricultural sector, understanding the full scope of olive oil's benefits and market dynamics can foster strategic decisions aligning with economic and environmental goals.

Wikifarmer, an ecosystem of solutions for the agri-food sector with the vision to transform agriculture, has been selected as one of the ten finalists for the Valencia Digital Summit sponsored by Santander X, which will take place on October 23rd in Spain. 

How innovative Agri-Tech solutions and B2B e-commerce drive resilience, transparency, and fair market access for farmers worldwide

Discussing how climate change has affected the agri-food sector

Wikifarmer to open new offices in Spain; an amazing first for the start-up and agri-food ecosystem.

Exploring the current landscape of food safety in the supply chain