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Agri-food trends tracker by Wikifarmer
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Kiwi (2)

To what extent can we trust the authenticity of our fruit?

Identifying fraudulent activities in agricultural markets is becoming a significant challenge. Practices that damage small & medium-scale farmers and buyers, such as origin mislabelling of fruit, mainly benefit the malicious actors that engage in these activities seeking to reap maximum profits. The Kiwi market, especially that of southern European countries, has been especially affected by this phenomenon. 

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