Kiwi Market Digest w44

Eclipse of New Zealand Kiwi Trade Raises Price for European Produce

According to the last report of the Federal Ministry of Food and Agriculture of Germany and the updates we get from our agents on the field, during last week, Greek and Italian Hayward kiwi gained even more in importance and were able to generate higher prices while New Zealand produce declined and demand holds firm.

Brazil Opens its Doors to Greek Produce

The previous development, together with other great news of this week, come to amplify the already-discussed positive prospects of the kiwifruit market, which comes from the front of international trade. 

In more detail, beginning on November 1, exports of Greek kiwi to Brazil will be allowed. This widens the scope of the target market for Greek produce, which is expected to be in high demand from players in the region due to its proven high quality. 

Further Expectations Revolving Demand

From our years-long experience in the agri-food sector, we know that November 10 will mark the beginning of a period of heightened demand for Greek fresh produce (among others) from third markets, i.e., outside of the eurozone, as part of the generalized increase in demand for all consumer goods in the period before Christmas. That is expected to increase the demand for fresh, exotic fruits as well, giving further opportunities to both producers and wholesalers to grasp the chance to increase their target market.

Increased demand is driving the maturation of the market

The kiwifruit market is a rapidly growing one; the increasing interest shown by consumers worldwide is what gives incentives for initiatives that bring about signs of a slow maturation of the market. This becomes evident from the honorable and serious moves and investments of some players that try to culminate their product to maximize the value that they can reap from the market in the long run. Moves like that come as a result of a serious study of the market's conditions and prospects. 

This also becomes apparent from the fact that many producers as well as b2b buyers of kiwifruit invest in initiatives that work towards highly appreciated social goals, such as preventing further environmental degradation due to the current agricultural practices of many.

For the optimal planning and implementation of similar initiatives, the farmers and B2B buyers of kiwifruit need to have exposure to the widest possible range of potential partners (either from the buyers' or the sellers' side), so that they can fully receive all the signals of the market. Furthermore, especially producers, also need consultations and guidance from partners seasoned in the sector. That is to prevent them from adopting practices that can indeed bring them short-term profits but are highly detrimental to their long-term prospects, such as illegally pushing unripe fruit in the distribution chain.  

In this sense, this week, our purchasing team will visit multiple kiwifruit producers in Greece and abroad. Through discussions with them, we are going to understand better their beliefs about the market's prospects and also get a first-hand view of the demand they receive and their supply capabilities. Thus, next week, we will share fresh insights about the market from its most important players.  

Wikifarmer's Edge

To facilitate the interest of both farmers and B2B buyers of fresh produce, Wikifarmer negotiates with a worldwide network of suppliers to secure a steady supply of all the main kiwifruit varieties at reasonable prices. Our team can help both sides with price negotiation, credit terms, and logistics and transportation arrangements. We also implement strict Quality Assurance procedures, making sure that producers provide us with all certificates that prove their claims about their products, and that all relevant analyses take place. 

This way, producers can market their products, and B2B buyers can source the product that best matches their quality needs and budget.