Kiwis Market Digest w45

Weekly updates on the Kiwis market

Main Price Movements in the EU

In Central Europe's main wholesale markets for fresh fruits and vegetables, kiwi offerings from the Southern Hemisphere have been replaced by European counterparts from Greece, Italy, and France. Consumer interest in gold and red kiwi varieties has driven the market to invest in these products, which are now offered at higher prices than green pulp kiwis. Wikifarmer Marketplace, along with our experts, has provided valuable insights into key trends in the European kiwi market. For a comprehensive analysis, we have also included reliable price data from sources such as the German Federal Ministry of Food and Agriculture and the French Market News Network.

In Germany, the wholesale market shows price fluctuations among various fruit offerings from different origins. Kiwis from Greece and Italy are gradually decreasing in price, with Greek kiwis priced at €2.69/kg for calibers 30-33. In contrast, kiwis from non-EU countries, such as New Zealand, are priced higher due to their limited availability toward the end of the season. In the French market, prices remain stable, with red varieties priced significantly higher than their gold and green counterparts, highlighting their exceptional qualities. The red and gold varieties are gaining popularity due to their sweetness and pleasant taste.

Dulcis kiwi: The sweet revolution in green pulp fruits

A new variety has been introduced by Italian producers, the Dulcis kiwi represents a significant advancement in the world of green-fleshed kiwis, offering consumers a product that combines a remarkably high brix level with a balanced taste. Developed through extensive breeding efforts, this variety promises to stand out on both national and international markets, filling a crucial gap with its exceptional sweetness and quality. Scheduled to reach shelves in November, Dulcis is set to win kiwi enthusiasts with a unique flavor profile designed to elevate the standards for green kiwis worldwide.

European fresh fruit market is growing opportunities

The Center for  Promotion of Imports has released a new report on the demand for fresh produce in European markets, highlighting the growth opportunities. More specifically, the European fresh fruit and vegetable (FFV) market remains one of the most stable and attractive globally due to high demand, year-round consumption, and reliance on imports, especially from developing countries. Major products with growing demand include avocados, sweet potatoes, and blueberries, alongside seasonal favorites like watermelons, peppers, and citrus.

Consumers in Europe increasingly seek diverse, high-quality fruits and vegetables, with interest in organic-certified and residue-free products, particularly in Northern and Western Europe. For exporters from developing countries, Europe offers steady opportunities, though diversification and a strong grasp of market entry requirements, such as quality certifications and residue controls, are essential for success.

Imports from developing countries have consistently risen, with notable peaks in 2023, driven by local European production shortfalls and rising consumer demand for imported tropical and counter-seasonal fruits. Key suppliers like Peru, Morocco, South Africa, and Egypt benefit from geographic and seasonal advantages, often supplying products during Europe’s off-seasons. Markets in the Netherlands, Germany, France, the UK, and Spain are leading importers, with the Netherlands functioning as a central distribution hub. Each market has distinct preferences, with demand for organic and Fairtrade-certified produce growing steadily in select regions like Germany and the UK, while countries like Spain and Italy remain more price-focused and locally oriented.

Inflation and environmental concerns pose challenges, pressuring consumer spending and driving a shift toward affordable or local options. Sustainability considerations, including lower carbon footprints and reduced pesticide residues, are increasingly important for consumers, particularly in Northern Europe. Suppliers are advised to navigate these trends by maintaining competitive pricing, exploring sustainable certifications, and aligning with local seasons to minimize competition with European produce. Wikifarmer supports the European fresh fruit and vegetable market by connecting suppliers from developing countries with European buyers, helping them meet quality standards, navigate sustainability requirements, and align with consumer preferences for diverse, high-quality produce.