Berries Market Digest w16

Weekly Berries Market Updates

Main Price Movements in the EU

In the recent market overview, there were indications of price increases in the Mediterranean strawberry market, while Dutch strawberries continued their trend of decreasing prices, albeit remaining above the market average. Drawing insights from the core of European transactions in the fresh berries segment, along with data from wholesale markets in Germany and France, our field experts have furnished valuable insights into this week's market dynamics.

Mediterranean strawberries continue to flourish in European markets, garnering increasing recognition. Despite the greater availability of Belgian and other Central European strawberries, they sometimes fail to meet desired quality standards. This surge in availability hasn't been matched by a corresponding increase in demand, despite favorable weather conditions creating an ideal environment for heightened purchasing activity. Surprisingly, this uptick in activity hasn't impacted prices. In Berlin, a diverse price range was observed for Spanish strawberries, with concerns raised about their quality not meeting expectations.

Prices for Mediterranean strawberries have risen, particularly for Spanish varieties, while Italian strawberries appear to be holding steady. Greek strawberries continue to attract high interest despite increasing prices, reflecting the momentum generated this season. The Greek strawberry sector is experiencing growth compared to the previous year, driven by heightened demand and improved quality. However, it faces several significant challenges, including labor shortages, inadequate nursery plant quality, and the impacts of climate change. Unlike other key players in the industry, strawberry farming in Greece is not seen as an attractive profession. Moreover, the inferior quality of young plants results in decreased yields. The recent dry winter and mild temperatures have further exacerbated challenges in this year's crop season. Experts advocate for the development of water and heat-stress-resistant varieties, along with enhanced water management practices, to effectively address these issues.

 As previously mentioned, the limited availability of blueberries and raspberries this season, coupled with easy access to imported products in the European market, has contributed to overall price decreases. The robust demand for berries, driven by their beneficial properties, has created favorable conditions for increased Third-Country Imports at attractive prices. Additionally, Poland, one of the leading European blueberry growers, is experiencing early blooming due to warm temperatures in Central Europe. However, concerns arise due to forecasted frosts in late April, posing potential risks to this year's harvest.

Frozen Raspberries Market Movements in Europe

The European frozen raspberry market has undergone significant shifts, with prices surging to their highest levels in over a year by mid-April 2024. The 2023/24 season kicked off roughly, marked by low demand despite ample raspberry supplies in Ukraine, leading to price declines. However, the situation took a turn when Poland restricted imports from Ukraine, causing a shortage and driving prices upwards. This highlights how political factors can disrupt markets, impacting growers and traders.

 Throughout the first half of 2024, prices continued to climb due to heightened demand for Food Production Units for raspberries amid limited availability. This imbalance created a pressing need for raspberry volumes, resulting in substantial price increases across Europe for all raspberry varieties. This underscores the unpredictability of the market, prompting transactions for frozen raspberries despite potential quality concerns.

By April 2024, frozen raspberry stocks are dwindling, further driving up prices. Traditional raspberry-producing countries like Ukraine, Poland, and Serbia are grappling with supply challenges. Consequently, there's a growing consideration of sourcing raspberries from alternative regions like China and Morocco to meet the rising demand. While China offers substantial volumes of frozen raspberries, the geographical distance from the European market leaves room for European products to be preferred.

There's optimism regarding prices for the upcoming season, but stakeholders recognize that the food industry might seek cheaper alternatives if prices escalate. Hence, everyone is striving to adopt smart and flexible approaches to maintain success in the Raspberry business. At Wikifarmer Marketplace, we facilitate access to the global agricultural market by connecting suppliers and buyers worldwide. Our goal is to provide a personalized experience while prioritizing our clients' specific needs and requirements.